Marketing plan for mcdonalds in vietnam

The company is primarily known for its burgers. However, the business gradually expands its product mix. At present, customers can purchase other products like chicken and fish, desserts, and breakfast meals.

Marketing plan for mcdonalds in vietnam

In a statement to the local paper, Sakae founder Douglas Foo explained that the Singapore market has proven to be difficult due rising costs of operations, compared to other markets.

Marketing has reached out to Sakae Sushi for a statement. Graham Hitchmough, CEO of Southeast Asia at Brand Union, said that to have remained a high street fixture in an escalating rental environment for so long commands a degree of respect for Sakae. This is especially so in a category where six out of 10 new operations do not make it past the first year.

Marketing plan for mcdonalds in vietnam

The experience, he said, remains identical to almost a decade ago. Sakae failed to read the market and did not adapt to changing tasting and preferences with a younger consumer. Just because you had a winning formula in the past does not guarantee you a robust future.

Drawing from the California Fitness analogy where the gym recently shut down due to bankrupcyFoley added that those facing similar challenges also extend to the likes of brands such as Coca-Cola and McDonalds.

This is because the forces of the market are ever changing. Hence, marketers need to get better at cutting through the clutter, identifying genuine insights not just observations and turning this into brand activities that are engaging, appealing and relevant to the consumer.

Louken, said rather than the brand, it is the business model which is to be blamed. However, in terms of its brand power, Sakae is still a strong brand. That is why they are able to fill new market demands in other countries.

Lau added the brand is also able to succeed due to its association and reputation of being a recognised Singapore brand. With lower cost of operations that fit their business model and operations in other emerging markets, they will have a fertile business environment overseas for the expansion of their brand.

Meanwhile, Foley is of the view that moving forward, Sakae needs to look into understanding the Millennial demographic better, building more tangible relations with its brand community.

This is because Millennials expect brands to anticipate and embrace change. Where others see adversity, agile brands find opportunity.

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